How Lottery Advertising Affects State Lottery Revenues
In a lottery, players invest small sums of money for the chance to win a large prize. The odds of winning are typically very low, but the winners can be life-changing. Lotteries are often associated with gambling, but they also can be used in decision-making scenarios like sports team drafts and the allocation of limited medical treatments.
It’s important to understand why people buy tickets, even if they know their chances of winning are slim to none. Lottery advertising presents the purchase of tickets as a risk-free investment with an enormous payoff. It shows prior winners, and aspiring ones, living their new lives of wealth. These narratives are designed to appeal to the aspirations of ordinary people.
Lottery ads also rely on the message that the proceeds from the lottery benefit a specific public good, such as education. This argument is particularly effective when state governments are experiencing fiscal stress. However, studies have found that the popularity of a lottery does not correlate with a state’s objective financial condition.
The majority of lottery play is from individuals who are below the poverty line, less educated, and nonwhite. This player base has a disproportionate impact on state lottery revenues, as they contribute the most to ticket sales. The influx of new games helps lottery revenues expand dramatically shortly after a lottery’s inception, but eventually these revenues begin to level off or even decline. As a result, the lottery must continually introduce new games in order to keep revenues growing.
The post How Lottery Advertising Affects State Lottery Revenues appeared first on villagesanclemente.org.
Source: This article was originally published on Village San Clemente
About the Agent
Jim Flores is an accomplished real estate professional providing services as both agent and broker for over 13 years. His extensive knowledge of the Southern California real estate & mortgage market has allowed him to provide an outstanding level of client satisfaction to his clientele. As co-founder founder of Sea Sell Realty Jim is committed to personalized service. His goal is to exceed client needs by applying his expertise to all aspects of the real estate industry including sales, property management, consulting, training and real estate technology. For example, Jim’s use of technology benefits his clients by utilizing tools that make transactions client friendly: electronic signing, social media ads, paper less transactions and iPad essentials.
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